Stories that can earn attention
begin with editorial intelligence.
Brilliant content is built on three principles: subject expertise, asking the right questions and finding the best angle for your audience.
About me
My name is Gavin Clarke and I help technology and engineering companies connect with their audiences by telling better stories.
Working with content heads and agencies, I shape perspectives that lead conversations and cement authority.
My work has appeared as ghost-written thought leadership in publications, corporate blogs, social media, research reports and government policy submissions.
My approach is rooted in 20+ years as a business technology journalist reporting in Silicon Valley and the UK and leading editorial campaigns. My work has appeared in The Register, Reuters and national newspapers.
I bring the newsroom disciplines of working with editors and serving readers to get commercial ideas into print.
My commercial clients span AI, data center design and operations, enterprise software, business systems, data platforms, DevOps, open source, cyber security, sustainable energy and public power grids.
Work with me and you get editorial judgement informed by journalism, strategic thinking shaped by experience, and writing that turns complex technology into compelling reading.
How I work
Every engagement follows a clear and consistent approach.
What to expect
from Stories That Can
Articles editors want
to publish
Industry
understanding and analysis
Insight from your spokespeople
Drafts that hit the mark
Puff-free content
