Stories that can win an audience
and make a difference are
founded on experience and insight
Inspired by this concept, former business technology journalist and editor Gavin Clarke creates messages, copy and content that helps individuals and organisations make an impact.
About me
With a deep knowledge of enterprise technology I create stories that matter to my client’s business – and their audiences.
I deconstruct business speak for IT practitioners and uplevel tech talk for executive audiences.
My approach is founded on more than 20 years’ experience writing on business systems, AI, cloud computing, DevOps, open source, data platforms and data centers. My focus was intentions and outcomes, not solutions or trend washing.
Based in San Francisco, I reported on what Red Monk analyst Steven O’Grady called The New King Makers as software began eating the world.
I therefore covered software engineering's transformative impact on enterprise systems and business. I analysed technologies and projects, interviewed influential individuals, and made sense of the vendor landscape.
Returning to the UK, I covered corporations' digital transformation hearing from CIOs driving change in retail, banking and finance, and UK Government. Notable interviews included John Lewis and Waitrose, Argos, Shop Direct and RSA Insurance. I reported on digital government including G-Cloud at The Cabinet Office and IT rollouts across HMRC and the NHS.
My work appeared in The Register, a trusted news source with 40 million readers worldwide. The Reg audience includes IT pros, decision makers, C-suite executives, technologists and policy wonks. I have written for Reuters and national newspapers, too.
Since moving on from reporting, I’ve devoted my editorial skills to helping commercial clients pin-point newsworthy opportunities to pitch busy editors and developed content targeting business and technology-decision makers.
My work has appeared in major publications and verticals in the US, UK and Europe.
When I’m not engaged on the technology of tomorrow, I travel back to the future as an interpretation consultant advising heritage sector clients on IT history.

Services
Success isn’t cookie cutter - I work with clients to tailor messages and stories for audiences spanning
geographies, media and channels.

Positioning and messaging
Go beyond the elevator pitch – I work with business and
technology teams to craft
messages and a vocabulary that catches the customer’s ear.

Thought
leadership
I translate complex concepts and deep technology into clear-cut ideas and compelling viewpoints.

Research and analysis
Working with business and research teams, I define surveys and reports that start conversations and fuel debate.
What you get from me

Articles editors want to publish

Industry
understanding and analysis

Insight
from your spokespeople

Drafts that hit the mark

Puff-free pieces
